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Sales Representative Job Description Job Responsibilities: • Call on retail accounts as assigned, both existing and new. This Retail Sales Representative job description template will help you attract and hire qualified salespeople to provide excellent customer service and achieve sales quotas for your business. Having a well-developed phone presence and high comfort level in initiating conversations is essential to fulfilling the daily duties of an outside sales representative. They work directly with customers to recommend products and services to fit their needs. Sales representatives are responsible for selling a company's products by identifying leads, educating prospects on products through calls, trainings, and presentations, and providing existing customers with exceptional support. Duties and responsibilities in a Fast-Moving Consumer Goods (FMCG) Sales job As a Sales Representative or ‘Rep’, it would be your job to sell your company’s products or services. 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