"When George Floyd was murdered, a lot of businesses were figuring how to engage — we had been actively engaging. The ice cream brand is calling on the U.S. to dismantle white supremacy and President Donald Trump to refuse support from white supremacist groups. Will TV confront coronavirus pandemic or ignore it? The ice cream maker posted a … T raditionally, only overtly ideological brands have taken a bold stand on social justice issues. We have to stand together with the victims of murder, marginalization, and repression because of their skin color, and with those who seek justice through protests across our country. The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy. Four years ago, Ben & Jerry’s publicly stated their support for the Black Lives Matter movement. In the four-point plan, Ben & Jerry's firstly called on Mr Trump and elected officials to commit to a "formal process of healing and reconciliation". “A lot of companies say ‘Black Lives Matter,’ but Ben & Jerry’s has actually put energy, time, and flavor behind Black Lives Matter. To continue reading login or create an account. It said: "The DOJ must also reinstate policies rolled back under the Trump Administration, such as consent decrees to curb police abuses. Founders Ben Cohen and Jerry Greenfield were arrested at a Democracy Awakening protest at the Capitol in 2016 and served ice cream to Occupy D.C. protesters in 2011. Ben & Jerry’s statement in support of the Black Lives Matter movement has inspired Twitter’s most recent trending topic: #BenandJerrysNewFlavor. The public groundswell — protests in more than 100 cities across the nation — has forced companies across categories to respond. "We have to say his name: George Floyd.George Floyd was a son, a brother, a father, and a friend. "The police officer who put his knee on George Floyd’s neck and the police officers who stood by and watched didn’t just murder George Floyd, they stole him. Ben & Jerry’s and its cofounders, Ben Cohen and Jerry Greenfield, have previously spoken out about social justice causes and in support of the Black Lives Matter movement. benjerry.com You can read it all here , including a Ben & Jerry's explanation and breakdown of systemic racism . Ben & Jerry’s took to its social media platforms to proclaim that “systemic and institutionalized racism are the defining civil rights and social justice issues of our time,” and being silent about “the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.” Ben & Jerry's has released a statement in support of Black Lives Matter and the protests against George Floyd's death. And the company want us all to do the same. Last week, Ben & Jerry’s sent out a tweet proclaiming solidarity with the Black Lives Matter movement. Ben & Jerry's, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that "overtly support him." 40 legislation to study the effects of slavery and discrimination from 1619 to the present and to recommend remedies, including acknowledging the privilege that white people have accrued at the expense of others. "Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. Ben & Jerry's has been praised for releasing a corporate statement expressing outrage over the death of George Floyd. https://t.co/YppGJKHkyN pic.twitter.com/YABzgQMf69, They said instead of calling for aggressive tactics on protestors, the president must "take the first step by disavowing white supremacists and nationalist groups that overtly support him, and by not using his Twitter feed to promote and normalise their ideas and agendas". "We cannot move forward together as a nation until we begin to grapple with the sins of our past," it added. Twitter users widely praised the … The brand has previously voiced its support for the Black Lives Matter movement and has a long history of championing progressivism. But now, scores of other brands are embracing Black Lives Matter — Netflix, Twitter, Citigroup, Starbucks, Nordstrom, HBO, TikTok. The company said the incident was the result of inhumane police brutality which is perpetuated by "a culture of white supremacy". Jun 2, 2020 Ben & Jerry's issued a powerful statement about George Floyd, titled "Silence Is NOT An Option." Last year, following the murder of George Floyd by police and the ensuing Black Lives Matter protests, the Vermont ice cream maker and Unilever subsidiary Ben & Jerry’s … The ice cream company issued a call to action in a letter posted on its website Thursday and informed readers why this country needs to make sure that black lives matter. Image: Ben & Jerry’s. Ben & Jerry’s, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that “overtly support him.” First, the company says President Trump, elected officials and political parties should "commit our nation to a formal process of healing and reconciliation," before calling on Trump directly to disavow what it calls the "white supremacists and nationalist groups that overtly support him.". Some of those names we know — Ahmaud Arbery, Breonna Taylor, Oscar Grant, Eric Garner, Trayvon Martin, Michael Brown, Emmett Till, Martin Luther King, Jr. — most we don’t.". That cost must be acknowledged and the privilege that accrued to some at the expense of others must be reckoned with and redressed.". The company has drawn up a four-point plan which calls on Donald Trump , Congress and Department of Justice to take action. Ben & Jerry's went one step further to call out white supremacy. We have to say his name: George Floyd. Ben & Jerry's has been praised for releasing a corporate statement expressing outrage over the death of George Floyd. The brand has supported the Black Lives Matter movement since 2016 and is also a vocal proponent of causes including LGBTQ+ equality, Fairtrade, climate justice, and the rights of refugees. But all lives will not matter until black lives matter." Thirdly, the company supports Floyd's family's call "to create a national task force that would draft bipartisan legislation aimed at ending racial violence and increasing police accountability. The company has drawn up a four-point plan which calls on, Follow This Link To Get A Discount On Your First 4 HelloFresh Deliveries, Our Editors Tried HelloFresh And Gousto: There Was A Clear Winner. Secondly it has asked Congress to pass legislation to create a commission to study the effects of slavery and discrimination from 1619 to the present and recommend appropriate remedies. We want to be clear: we believe that saying Black lives matter is not to say that the lives of those who serve in the law enforcement community don’t. Ben & Jerry's has released a statement in support of Black Lives Matter and the protests against George Floyd's death. The post comes a week after Mr Floyd died during an arrest for allegedly using a counterfeit $20 bill, after a white officer kneeled on his neck. "Floyd is the latest in a long list of names that stretches back to that time and that shore. This article is about: World, Black Lives Matter, Ben & Jerry's, The Drum Can-Do Festival, Advertising, Marketing, Media, Social Media, Brand Share to Twitter Share to LinkedIn Sales of the ice cream supported organizations like Color of Change, Honor the Earth, Neta and Women's March. Secondly, Ben and Jerry's is calling on Congress to pass H.R. But the killing of George Floyd and the shockwaves that have followed have proved an exception. ‘Today, we want to be even more clear about the urgent need to … Ben and Jerry's has released a statement in support of the Black Lives Matter movement and the protests against George Floyd's death. Connect with friends faster than ever with the new Facebook app. See why nearly a quarter of a million subscribers begin their day with the Starting 5. The company’s owners, Ben Cohen and Jerry Greenfield, have long been vocal supporters of the Black Lives Matter movement. This is not new for them.” In 2018, Ben and Jerry's launched a "Pecan Resist" ice cream flavor that aimed to "peacefully resist the Trump administration's regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants.". The statement, which Ben & Jerry’s posted on Twitter and Facebook, has sparked heated discussion. Ben & Jerry’s released a powerful call to action, titled “Silence is NOT an Option”, including a graphic stating “dismantle white supremacy” to rally fans. Some … "What happened to George Floyd in Minneapolis is the fruit borne of toxic seeds planted on the shores of our country in Jamestown in 1619, when the first enslaved men and women arrived on this continent. A Ben & Jerry's ice cream shop in Palm Springs, California. Brands ranging from Amazon to Peppa Pig have shown their support for the Black Lives Matter movement or against racism. For us, it wasn't about going on record and saying 'Black Lives Matter' — we had done that back in 2016," Curley said. The message was praised on social media with writer Jemele Hill tweeting "this is how you put out a statement". Their message was accompanied by a … Ben & Jerry’s co-founders, Ben Cohen and Jerry Greenfield, have long been vocal about social justice causes, both through their ice cream flavors and their own activism. "We have to speak out. The ice cream giant lent their support the Black Lives Matter movement in 2016 Founders Ben Cohen and Jerry Greenfield were arrested at a protest in 2016 By Lauren Fruen For Dailymail.com They’re all … It says: "We can't continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population.". From Slavery to Mass Incarceration. Finally, Ben and Jerry's calls for the Department of Justice to reinvigorate its Civil Rights Division and reinstate policies rolled back under the Trump Administration. In September, they released a … 7 Ways We Know Systemic Racism is Real. "We have to use this moment to accelerate our nation's long journey towards justice and a more perfect union.". Ben & Jerry's first aligned itself with Black Lives Matter back in 2016, and Miller has been working diligently on the brand's initiative to "dismantle white supremacy" ever since. 40 and Reparations for African Americans. Why Black Lives Matter. We have to stand together with the victims of murder, marginalisation, and repression because of their skin color, and with those who seek justice through protests across our country.". "We can’t continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population," it added. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. They stole him from his family and his friends, his church and his community, and from his own future.". The statement from Ben and Jerry's is titled "Dismantle White Supremacy: Silence is Not an Option" and begins by saying: "All of us at Ben & Jerry's are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors. Ben & Jerry’s is taking a stance against the police brutality that’s been plaguing the black community. 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It continued: "What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning. Ben and Jerry's has never hidden its political views and the latest statement is not the first time it has criticized Trump. IE 11 is not supported. Microsoft and partners may be compensated if you purchase something through recommended links in this article. Bitcoin price crash: Why is cryptocurrency market collapsing? In its last request, it called on the "Department of Justice to reinvigorate its Civil Rights Division as a staunch defender of the rights of Black and Brown people.". Ben and Jerry's has joined the Black Lives Matter movement.The ice cream company posted a statement signed by the founders Friday on its website. Don't Boycott Beijing's 2022 Winter Olympics. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. A Ben & Jerry's ice cream shop in Palm Springs, California. In the statement, Ben &Jerry's said its entire team is “outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors.”, It said: “We have to speak out. When protests hit this summer, Ben & Jerry's was ready to continue the conversation. Several food brands such as Wendy's and Ben & Jerry's have come out in support of the Black Lives Matter movement in the aftermath of George Floyd's death on May 25 — photos The ice cream makers have publicly supported Black Lives Matter in the past, but said now there needs to be "concrete steps" taken to dismantle "white supremacy in all its forms". 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