With Canva's drag and drop feature, you can customize your design for any occasion in just a few clicks. Not so fast! Then let’s get those versions setup as part of your project. We don’t need to know in the brief if you want a website with a blue background and Comic Sans as the font. Record Release Form 1 page. Your email address will not be published. Also include any plans for future growth that might be important for us to be aware of. Impactful websites that enable you to grow online. There are a whole range of digital marketing techniques you could use, so make sure to talk things over with your web designers. It also allows us to take a look at their website, and discuss with you how you want your website to function and look when compared to them. Other things to consider alongside your web design project are: You’re going to your web design agency for their talent and recommendations. So, what should go into your website design brief? Your website is making no sales. Websites are often more technical than a typical design or branding brief. You can do this by asking insightful questions about your existing customers. In this toolkit, we’ve gathered sample project briefs and brief templates from different niches. In fact, we’ve broken down website pricing by the hour. What does their family structure look like? Remember though, it’s not rigid. 3 to 5 agencies is a fair number to approach. If you’re ready to rip up an existing site though, what’s driven you to take that sort of action? Upon determining the purpose of your brief, keep in mind your target readers or audience, the actions or decisions required, and the benefits the reader can get from reading the brief. Sure, that might help at times, but web design is a problem solving tool. Again, your digital marketing plans feed your website design project. Some sites rely quite heavily on images, so do you have a library ready to go? Rather than spending time on creating pixel perfect website designs, they’ll be running tests with customers, and designing around the results. I don’t need to tell you that a web design project is very different to a branding project. Also, unless you’re a tech whizz, you might find yourself floundering when looking underneath the hood of a website project. But if you have specific requirements, it’s best to get them listed out now. 5. Simply state, a legal brief is a document that is written to defend one side of the argument, that one client or party should prevail over the other for some legal reasons. Once you’ve taken the decision to start a new website project, you have to let your agency know why. However, if you’re looking for a new ecommerce website solution, you’ll need to carve out a good quarter of a year (if not more) to get things in place. Marketing calendar template 1 page. If you’re looking for a rapid turnaround time, and the agencies you reach out to have a lot of work on, they might decline the offer to work together. Most importantly, a well-written and straightforward brief sets the objectives and goals of any undertaking as well as the gameplan geared toward its achievement. Plan to address the following: 1. Try to avoid reaching out to web design agencies at the last minute. We’ve also provided free creative brief templates in Smartsheet, a real-time work execution platform that makes outlining your marketing efforts easier and more collaborative than Excel. And for what purpose? How long does it take to write a brief? It’s a great initial document to have, but it should grow with your project. It should be able to successfully breakdown any complex information into a compact and comprehensive structure that is easy for anyone to understand. Briefs are used in various industries in the corporate world. It’s more straightforward than that. Or are you looking to use stock photography? We have an existing site and branding. 50 Useful Design Brief Templates (Free Creative Brief) Companies always partner with design agencies and individual designers for their custom design projects . In some cases, government officials, policy makers or other professionals have to make decisions on issues they are not familiar with. Amongst their enquiries, is a whole load of rubbish, some half-decent leads, and sometimes, some real hints of gold. There needs to be a reasonable level of understanding here, things don’t just happen overnight. Oh, I’m not saying it’s the end-all, be-all of creative briefs, but if you aren’t using a brief now, or you aren’t happy with your current one, this is a good place to start. And because of this, the style and structure of your brief will depend on your purpose. As we’ve mentioned in the other posts in this series, the goals of your project might be pretty straightforward: “We need a new website that helps showcase our business. Record Release Form 1 page. If you want to deal with your current project’s technicalities up close, it is highly suggested that you make use of a project brief. You’ll find templates for advertising, graphic design, nonprofits, and more in Microsoft Word format, plus general creative brief templates for Microsoft Excel. This type of brief document is especially helpful if there is a need to discuss branding or rebranding, promotional campaigns, design conceptualization, and the like. But worry no more as we provide easy-to-follow tips that will surely guide you through the process of coming up with an essential brief. Clearly listing out the contact details of the project contact, as well as the best time and way to get hold of them will make things run a lot smoother. But in your brief, try and list out: Likes and dislikes are important as it can guide the design style and choices made throughout the project. In part two, we talked about writing a branding brief. We need you to expand on that idea! How Do You Build a Basic Brief Document? On top of that, you might not actually know what it is that you need to achieve your goals. A good starting point would be to list the following: 1. You probably want a page about how great your socks are. Your website is made up of code, images, files, folders, and all that sort of fun stuff. Therefore, it’s important that they know what your target audience looks like. This section provides your project description and background. Your domain name is the address of your website. Often structured in an outline format, they are also helpful in providing and filling in information regarding issues or topics that anyone, even with a quick skim and scan, can comprehend and get a grasp. Timescales should really be put in place by you design agency when you decide to move forward. Well, your web design brief is still going to include some of the sections from The Design Brief and Branding Brief. And that’s fine, just be prepared to go back and forward and hammer out the details. Your focus during the process of drafting your creative brief should be making the brief actually brief, concise, and tight. Likewise, if they’re really busy, they might inflate their price to make it “worth their time” if they have to draft in extra staff. For first-timers or those with limited experiences, building a brief may be tricky and challenging. We are looking for a new design and development of our e-commere website. Just like before, there are going to be some areas of the brief that are very similar. Or maybe your website just isn’t performing the way it used to, and now you need to take drastic action. Your email address will not be published. The objectives of your web design project are one thing, but the actual problems you’re facing with your website is something else entirely. Share This! Perhaps you’ve tried creating your website with web design software, and suddenly come to your senses! Do you have experience with a particular website platform? Marketing calendar template 1 page. Save my name, email, and website in this browser for the next time I comment. Now that you can keep track of your technicalities, it will now then be easy for you to ensure that every individual involved in the project’s undertakings are aware of how the processes will be carried out. And when they encountered incomplete briefs, it was also written with inconsistent content. If you want these installed, again, list them out in your design brief. Some form of loose sitemap or list of key pages will help solidify your brief. But now that you're an adult buying grocery items could be…, While a creative sales pitch of catchy slogans, original themes, and remarkable social media promotions get the best reactions from the audience, it doesn't work well for every industry.…. You also need to mind the competitors of your clients as well as your clients’ needs. And I’m sorry, but it doesn’t work like that. As mentioned, briefs are used in various ways across various professions, and this should mean that briefs come in varying formats and structures to suit different purposes. What is it you want to show on your website? If you’re working for a larger organisation, you might want to think about working with your agency on a retainer to provide ongoing maintenance. If you’re thinking on building a website that’s any more than a business showcase, you need to have that written into your brief. Describe to us the very DNA,values and company mission. Websites are like Liam Neeson in Taken, they have a special set of skills that they need to perform. Where a lot of the things you included in your branding brief were quite holistic, and “touchy feely” – your web design brief should be pragmatic. I’ve used a variation of this creative brief template for nearly 10 years, and it’s been a big help. A brief on a simple “about us” website may take a few days to put together. If you’re going to base it on whether you’ve 10x’d your online sales, then you need to include this in your web design brief. Now that you know when you should write it, and who should write it, what exactly should be included in your web design brief? If you have an existing website, try and list out the key pages and how they’re performing. A project often involves a team of people working together with one goal in mind. When starting a website design project, it is essential to communicate with the team completing the project as clearly as possible, whether they are an in-house department, a freelancer or an agency. If you’re going to judge the success or failure of a project, it’s only fair to let the agency you work with know what the criteria are. Project budget is the area that throws most people into a confused spin when talking about their web design brief. If you’re setting up an ecommerce website, then the likely action you want people to take, is to buy your products. You might also want to read our top ecommerce tips if that’s the level of sales you’re looking to achieve. When creating a website design brief, consider the following: But just giving some indication of what you’re working with goes a long way! Sure, that’s a problem for you but, but realistically, it’s because your website design isn’t hitting home for your customers. The goal here is differentiation through quality of service. Creating a brief for a website project? And then you send over your web design brief, with no budget information. Website design brief (covering the issues in the template below), Written agreement on work, payment terms, project management etc, Commence design and build.  |  Created by Canny. But there always needs to be a lead point of contact in any web design project. Typically, there are several elements at play: There are any number of factors that you could use to judge the responses. If you have any feedback on items you like to include but are missing from this, then join in the conversation in the comments at the bottom. “ASAP” is not an acceptable answer when talking about timescales either. Briefs are excellent tools used in addressing issues formally and in summarizing multiple topics, subjects, and concerns in a format that is is easy to comprehend and deal with. This will help everyone understand how people use your website, and give you ideas for moving it forward. We want to be generating around 10 leads per week, this would allow us to add £xx,xxx to our revenue stream on a monthly basis.”. One is to create a quality website with a quality offering. The more information you can share in the first instance, the better your web project is likely to turn out. This helps to show your design agency what’s most important in your decision making process. You’ve done the hard part, which is realising the problem you’re facing. Which websites do they visit? The word brief has its Latin origin, “brevis,” meaning, short. You’ve identified the need to have a website designed or redesigned. By being clear with your budget early on, you can make sure everyone is on the same page right from the start. However, the majority of the input needs to come from you, the business owner, or Marketing Executive/Director. It really depends on their complexity. What to include in your website design brief. Other than the design of your website, you also need to make sure that it is optimized well for your target users or visitors. Knowing what websites customers visit and brands they buy into, can help inform you about the design styles that appeal to them, what type of content they like. Just fill in your details at the bottom of the page to download the free guide and template. That said, we appreciate you’ll want to collect several proposals and opinions. A written web design brief is a great tool to use to help you get ideas, and a rough cost for web design services. Not for you. And just like the other posts in the series, we’ve included a free web design brief template. This section will respond to How the website should look and work.. You’re gonna talk about content, functionality, visual considerations and technical requirements. On top of that, we’re going to look at specific website information, including: Before we dive into the specifics, let’s cover off the basics one more time. Once we’ve covered off the basics, we’re going to deep dive into web design projects, and discuss how to write a great web design brief in detail. 2. So coming up with a plan to counteract them at first light is imperative. The goal here is to grow a business by using digital marketing tactics successfully. We have a blog post to help you get your new website launch right. And in this case, they’ll certainly need to drive a lot of traffic to their website. Simple. Without a brief, you’re stabbing in the dark. A web design brief is an indispensable tool that should be used when trying to source a web design agency for your project. If you’re looking at a brochure web design, that simply showcases your business, you’ll be down nearer the 6 week mark. Free templates, ebooks, guides, and more, to help drive results through design. Make sure you include your menu on there. Creating websites can be tricky, and it can require a lot of work. There are briefs used for marketing efforts and there are also briefs used solely in the legal field. Design briefs can take many forms. Here’s why we want to know your budget: You have a 30 minute to 1 hour call with a web design agency. If you need help from your agency to secure a domain name, let them know. A couple of paragraphs about your company 2. When people come to us like this, we guide them through a series of questions that in turn help construct their web design brief. Using a website brief will not only make things easier for you to manage, but it will also be possible for you to achieve progress and success with your current website project. Your content requirements can impact the price of your website, so get clear on them as early as possible. Now, steer into it, and with a professional web design agency by your side, you can overcome it! The earlier you can bring them in on your plans the better! We operate in a crowded marketplace, but the quality of service we offer puts us head and shoulders above our competition. Sell sports socks? Company information is often overlooked in website briefs– but we need to know all about your business! Everyone loves to talk about money, but nobody ever wants to show their hand first. You need one voice of reason that can be used to add balance to the discussions, and go between both the agency and the company. Briefs can be used in streamlining the processes of every project coordination and in navigating the complicated and tricky areas of collaboration. Or better yet, ask someone who can read over the document for you. These days I work freelance writing web content and printed publications for charities of all sizes. You need to communicate what you want your website to do for your business. Regardless of your purpose in making a brief, ensure that it includes the major parts which are discussed below. Will our existing website provider put up any resistance? We got to the heaviest part of the brief in terms of specific site guidelines. Where are you now in the process? Even if you choose to work with a great web design company, you should still have a well structured web design brief to help! Creating A marketing brief summarizes your marketing plan and it is a document that is used for perusal and getting highlights on what the plan is all about. But remember, it isn’t written in stone. You know the current “lay of the land.” You have the answers to the questions. Project briefs are vital tools that can assist you in dealing with the technicalities of your project, such as the scope, time, budget, timetables, deliverables, and so on. Website Specs. The job of a web design agency isn’t just to make things look pretty. A step-by-step guide to putting together a website brief. A key term to remember when making a creative brief is the word brief. It shouldn’t be TL;DR. You don’t need to link to a dozen planning spreadsheets, email chains, and … As we’ve mentioned in both previous posts on the subject, your design brief is a vital tool for communicating your ideas to your chosen agency. Can you now imagine what would happen if you carelessly write a brief that is void of valid information? What about those additional sections that should be included in your web design brief? This happens because more often than not, it’s beneficial to have your web design agency make recommendations, rather than adding restrictions from the outset. How is your company perceived in the marketplace? It does not only help you with your clients, but it can also help in the process of outlining the entire scope of your project as well as the needed deliverables. It also means they don’t stray too close to what your competitors are doing when creating your new website. It’s not respectful of their time. Web design agencies get approached for work on a regular basis. Is the content all written out and ready to go? Get your assignment or business report created with … They may not have time to research about the topic at hand. And believe it or not, professional design agencies aren’t out to grab as much money as they can for your project. What does your marketing strategy look like? The Operative Word is Brief. This question often helps agencies decide whether they can be involved with your project or not. 51+ SAMPLE Brief Templates in PDF | MS Word | Excel. As much as it needs creativity, it also needs to be brief. “We don’t have a website, and we need one.”. Because it’ll change how your agency approaches your project from the start. Right before you start writing the contents of your brief, you must determine the purpose of writing one in the first place. You need to collaborate with other people other than your clients, such as web copywriters, web designers and developers, and other creative teams. You’d want to write a web design brief in several circumstances: Just like with any other brief, the idea behind a written web design brief, is to bring clarity to your situation. Website design is no easy task, and there are a lot of moving parts to a successful web design project. But regardless of its length, it should always contain the vital information needed to carry out a call to action. If you’re working on a web design project, knowing about your competitors can help us to get an understanding of what they’re all about and what they’re doing online. If you’ve read either of our previous two posts on writing design briefs, you might want to skip ahead! Describe your current marketing efforts and market perceptions of your company. How are you going to decide whether you’ve used the budget well, and created a new website that performs well? Website design brief template DOC: 85.2 KB | PDF: 101.4 KB (5 pages) (4.4, 17 votes ) Related Templates. If you’re considering scoping out the field, and firing out your website brief to a range of agencies, then you need to make sure they know how the project will be awarded. You might also find that most of their decisions are based on what they read from it. It’s normal to write into your web design brief, the percentage and weighting of each of the awarding criteria. Just be sure to let them know if you need help! With any sort of design brief, you want to be giving out as much relevant information about your project as possible. As a rough guide, here’s what we tell people at Canny about our website timescales: Web design projects can take anywhere between 6 and 12 weeks. A brief is a type of document used in various ways across various professions. From the term itself, you can immediately understand that a brief should be concise, clear, and comprehensive enough for the target audience to read and understand. When writing about features and functionality, people tend to dive into the aesthetics and visuals of the website. Then you have Live Chat options such as Drift and Intercom. When used for legal matters, a legal brief is needed in summarizing a case or in laying out an argument. For projects that demand every creative strategy that your team can possibly think of, a creative brief is all you need. Background. This collaboration may go on for weeks or months, so regular, constant communication between the involved parties is crucial. There’s nothing more frustrating than “design by committee.” However, it does happen, and it can be managed. If you’re ripping up your website and starting again, then your goal might be totally different: “We need a new website that generates leads for our business. This should be assessed on a case by case basis. Different people have different content requirements. This will help your design agency out when they’re putting your wireframes and page designs together. By laying out the details of your project from the very start, all stakeholders have a united vision to work towards which reduces time spent negotiating edits in the future. Use the following web design brief to build your own. We’ve developed a free brand identity design brief template you can download, to … Well, there’s a whole world of difference. You need a website. It’s usually easier to outline the problem with a website redesign project: “Our website is old and dated. Even if you came up with an excellent marketing campaign, you could make the most out of it having a marketing brief that can give a bird’s eye view of the things that you need to accomplish for the success of all your marketing efforts. The required response section of your web design brief is usually straightforward. To help, we have an article about the cost of website design pricing. This includes the various departments of a company such as marketing and sales. Our template has been structured to guide you through each essenti… A survey on marketing brief reports that 19% of the C-level agency leaders worldwide found a problem in the marketing assignment brief. Take your ideal customer, and build your persona around them. It also gives your chosen web design agency something to measure against. Essentially, you want to outline their demographic traits and psychographic characteristics. If they’re particularly keen to partner together, then they might consider reducing their price if it’s the heaviest weighting factor. A marketing brief will keep your team on the same page and will also help in speeding up the completion of any project at hand. Make the brief as short as possible but not any shorter. Let’s take a look at the type of web design projects you might be considering: You’re a new business with no website, and want to showcase your offering; Both of these goals have similarities, but realistically, they’re very different projects. To show this, we want to use case studies and testimonials that speak to the quality of our service.”. Although it can seem a little self-deprecating, deep diving into the real world problems you face as a business is the only way to solve them. the number of employees, a rough turnover figure (if you want to provide it – there is a lot of difference between how a £100,000 company and a £100,000,000 company should look!) Website specific project information can be tricky to outline in a web design brief. If you’re not sure how to advertise your business, check out the best small business advertising ideas to help you get started. Offer an abridged summary that can be easily digested. Now, you don’t need to list out your budget to the penny. Everyone should be on the same page in order to obtain the same goals and this is what a brief exactly does. We don’t make any sales or generate leads. Write a short paragraph with background about your charity or membership organisation. This is one of the most important sections to include in any design brief. You’ve lost an hour of your time, the agency has also lost a significant chunk of time by writing out the proposal. I used to be the copywriter at Comic Relief. Design isn’t just about making things look pretty. Word Templates Our huge collection of Microsoft Word Templates covers a wide range of industries. Facebook Twitter Pinterest Email. It’s often a good idea to buy a suite of domain names. Ideas, tips and tricks, and thought pieces to help drive results through design. 4. © 2020 Canny Creative Download great case brief examples and templates from TemplateLab The products your sell or services you provide 3. It also serves as a game plan that will make it easier for you to achieve your marketing goals. What do you think? People understand websites, what they are, and how they typically function. Additionally, briefs usually come as a one-page document or two. From the term itself, you would know that briefs are written clearly and concisely. Looking to set up loads of landing pages quickly, then some sort of landing page builder is probably a must have feature. Writing a brief with web design brief template. Meeting goals and handling collaborations, projects, and issues are best to deal with if you have a brief document in hand. Briefs come in various types as it is dependent on the nature of the project or undertaking you’re currently dealing with. Let’s take a look at creating a new website as an example: Your project specification doesn’t need to super technical. The creative brief is exactly what it says… brief. Writing a clear legal brief is highly essential, especially that there were around 93% of attorneys and judges read briefs that contain fundamental writing problems such as the lack of focal point, undeveloped theme or theory, and lack of persuasive elements. Download your free copywriting brief template (MS Word) Share this: Twitter Facebook Linkedin E-mail. A call to action is the “primary action you want your visitors to take” on your website. The video guides below and in this toolkit, we’ve gathered sample project briefs and Templates... 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